Unite Conference – Amsterdam
A rebranded, unconventional user conference uniting the global developer community
To reunite the community after a three-year hiatus from Unity's user conference, we set out to create a truly memorable experience. The conference brought together 2,000 developers in Amsterdam and was complete with a keynote, hundreds of breakout sessions, two parties, and three executive events. Rebranding the event as an "un-conference," we hosted it in a unique riverside campus venue, offering a non-traditional, immersive experience.
As lead project coordinator, I played a key role in designing, planning, and executing of all elements of the event. I also developed and launched the conference's first sponsorship program, bringing in $500K in revenue, and led the planning and execution of the Heineken Experience Welcome Party and Unite Afterparty.
A party in Dutch fashion at the Heineken Experience
We kicked off the conference by treating guests to an authentic Amsterdam experience: our Welcome Reception hosted at Heineken's flagship brewery. The event featured a full takeover of the iconic building with beer tastings, two club rooms with DJs, and exclusive experiences in hidden speakeasies across six floors.
As lead project coordinator, I spearheaded the planning and execution of the Unite Welcome Party.
Next-level keynote, cutting-edge workshops, & immersive demos
From a knock-your-socks-off keynote unveiling Unity's latest advancements to in-depth technical sessions across multiple stages, developers engaged with cutting-edge content and expert insights throughout the conference.
