Unite Afterparty
Abandoned Dutch warehouse turned European Club
With the goal of creating the ultimate finale to Unite 2023, we took an old warehouse and transformed it into Amsterdam's most electrifying nightclub. Amidst a hallucinogenic display of lasers, smoke, and pyrotechnics, 1,800 attendees danced the night away with one of the Netherland's hottest DJs.
In collaboration with a top music partner, we elevated the experience by giving lucky developers the opportunity to step onto the stage and partake in live video gameplay, where the game’s music synced seamlessly with the DJ’s set and the players' on-screen performance. This unique fusion of gaming and live entertainment made for an immersive, one-of-a-kind night to remember.
As lead project coordinator, I spearheaded the planning and execution of the Unite Afterparty.
